Is contacting old candidates a GDPR problem?

It depends on your lawful basis and how long the data has been held. We build in consent tracking, retention rules, and one-click opt-out, and automate the purging of records past your retention period — which usually improves compliance over the current manual position.

How do you match a brief to old candidates?

Semantic matching over parsed CV content rather than keyword search, so a candidate whose CV never used your client's exact job title still surfaces when the underlying experience fits.

Will the outreach feel automated to prospects?

That depends entirely on how it is written. We build sequences around real context — what the prospect enquired about, what their company does, what they did on your site — and keep messages short. Generic high-volume blasting is what damages a sender reputation, and we do not build it.

Does this replace our sales team?

No, it removes the administrative half of their day. Reps spend their time in conversations rather than on data entry, chasing, and remembering who needs a nudge on Thursday.

Sales Automation · Recruiting

Sales Automation for Recruiting

Your placed candidates and lapsed clients are your warmest market.

Recruitment business development is relationship maintenance at scale, and it is the first thing dropped when desks get busy. Automation keeps candidate and client relationships alive continuously — new-brief matching, check-ins, and re-engagement that runs whether or not anyone has time.

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To first contact: MinutesTo first contact
Forgotten follow-ups: 0Forgotten follow-ups
Full pipeline: SyncedFull pipeline

Typical stack

HubSpot
n8n
OpenAI
Twilio
Clay

Use cases

What this handles for recruitment agencies

Match new briefs against your dormant candidate database and run re-engagement
Keep placed candidates warm for future moves and referrals
Re-engage lapsed clients when relevant candidates become available
Nurture passive candidates with role alerts matched to their stated criteria

Placements sourced from the database you already own rather than from fresh advertising spend.

Context

The recruiting problem underneath it

Recruitment is a volume game played against the clock. Hundreds of applications, most unsuitable, all deserving a response, and a placement window measured in days. AI systems handle screening, matching, scheduling, and communication so recruiters spend their time on the shortlist.

High application volume means most CVs get a cursory scan at best
Candidates who never hear back damage your reputation and future pipeline
Interview scheduling across candidate, client, and recruiter is pure coordination cost
The existing candidate database is a dormant asset nobody has time to work

What we build

Inside a sales automation system

Speed to first contact is the single highest-leverage variable in inbound sales, so we automate that first and measure it. Then we build sequences that are personalised from real enrichment data rather than mail-merged first names, and we stop them the instant a human conversation starts.

Instant lead capture and enrichment from web forms, calls, chat, and ad platforms
Scoring and routing rules that put the right lead with the right rep immediately
Multi-channel follow-up sequences across email, SMS, and voice
Personalisation drawn from firmographic and behavioural data, not just merge tags
Automatic sequence exit as soon as a human reply or booking is detected
Reactivation campaigns that work dormant lists on a schedule

Deliverables

What ships with the engagement

Lead lifecycle map from first touch through to closed
Configured routing, scoring, and SLA alerting
Written and tested follow-up sequences per lead source
CRM hygiene automations for deduplication and stage enforcement
Reporting on response time, sequence performance, and conversion by source

FAQ