AI Sales & Follow-Up Automation
No lead goes cold because someone forgot to follow up
Sales automation makes follow-up a property of the system rather than a property of whoever remembered. Leads get enriched, scored, routed, and sequenced automatically, and the sequence adapts based on what the prospect actually does.
- To first contact
- MinutesTo first contact
- Forgotten follow-ups
- 0Forgotten follow-ups
- Full pipeline
- SyncedFull pipeline
Typical stack
- HubSpot
- n8n
- OpenAI
- Twilio
- Clay
Why this keeps costing you
Most lost deals are not lost to competitors. They are lost to silence. A lead comes in on a busy Thursday, gets a reply on Monday, and by then has already booked with someone faster. Proposals sit unfollowed. Old opportunities go stale because nobody owns re-engaging them.
Inside a sales automation system we ship
- Instant lead capture and enrichment from web forms, calls, chat, and ad platforms
- Scoring and routing rules that put the right lead with the right rep immediately
- Multi-channel follow-up sequences across email, SMS, and voice
- Personalisation drawn from firmographic and behavioural data, not just merge tags
- Automatic sequence exit as soon as a human reply or booking is detected
- Reactivation campaigns that work dormant lists on a schedule
The part most implementations skip
Speed to first contact is the single highest-leverage variable in inbound sales, so we automate that first and measure it. Then we build sequences that are personalised from real enrichment data rather than mail-merged first names, and we stop them the instant a human conversation starts.
What you actually receive
- Lead lifecycle map from first touch through to closed
- Configured routing, scoring, and SLA alerting
- Written and tested follow-up sequences per lead source
- CRM hygiene automations for deduplication and stage enforcement
- Reporting on response time, sequence performance, and conversion by source
Sales Automation in your sector
How sales automation plays out in the industries we work with most.
- Sales Automation for Real EstateYour database is full of buyers who bought from someone else.
- Sales Automation for E-commerceThe revenue is in the customers you already have.
- Sales Automation for SaaSProduct usage already tells you who is about to buy or churn.
- Sales Automation for RecruitingYour placed candidates and lapsed clients are your warmest market.
- Sales Automation for AutomotiveMost enquiries do not buy this week. Almost none get followed up.
- Sales Automation for Home ServicesSent quotes that nobody chases are just unpaid estimating work.
Common Questions
- Will the outreach feel automated to prospects?
- That depends entirely on how it is written. We build sequences around real context — what the prospect enquired about, what their company does, what they did on your site — and keep messages short. Generic high-volume blasting is what damages a sender reputation, and we do not build it.
- Does this replace our sales team?
- No, it removes the administrative half of their day. Reps spend their time in conversations rather than on data entry, chasing, and remembering who needs a nudge on Thursday.
- Which CRMs do you work with?
- HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, and Close are all straightforward. Anything with a usable API can be integrated; we confirm the specifics during scoping.
Often built alongside this
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