How do you avoid pestering buyers?

Frequency caps, relevance gating on stock matches, and immediate exit on any reply. A buyer three months out should hear from you occasionally and usefully, not weekly and generically.

Can it work off our DMS data?

Yes. Service history and vehicle age from the DMS are the strongest available signals for replacement timing, and are usually a better basis for sequencing than enquiry date alone.

Will the outreach feel automated to prospects?

That depends entirely on how it is written. We build sequences around real context — what the prospect enquired about, what their company does, what they did on your site — and keep messages short. Generic high-volume blasting is what damages a sender reputation, and we do not build it.

Does this replace our sales team?

No, it removes the administrative half of their day. Reps spend their time in conversations rather than on data entry, chasing, and remembering who needs a nudge on Thursday.

Sales Automation · Automotive

Sales Automation for Automotive

Most enquiries do not buy this week. Almost none get followed up.

A buyer enquiring today may be three months from purchase, and the dealership that stays in touch without nagging gets the sale. Automated follow-up runs that long horizon consistently — matched to stock, timed to their replacement cycle, and paused the moment a salesperson engages.

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To first contact: MinutesTo first contact
Forgotten follow-ups: 0Forgotten follow-ups
Full pipeline: SyncedFull pipeline

Typical stack

HubSpot
n8n
OpenAI
Twilio
Clay

Use cases

What this handles for dealerships and service centres

Follow up test drives and showroom visits automatically within hours
Alert buyers when matching stock arrives on the forecourt
Run service-to-sales sequences timed to vehicle age and mileage
Re-engage finance and lease customers ahead of their renewal window

A follow-up cadence that survives busy weekends and staff turnover.

Context

The automotive problem underneath it

Dealership enquiries arrive constantly and convert on speed. Stock questions, finance questions, trade-in valuations, test drives, service bookings — mostly repetitive, mostly outside showroom hours, and mostly lost when nobody answers. AI systems capture and qualify all of it.

Enquiries arrive evenings and weekends when the showroom is closed
Service booking calls tie up staff who should be handling customers on site
Stock and availability questions repeat endlessly across every channel
Trade-in and finance qualification is manual before anyone is even in the door

What we build

Inside a sales automation system

Speed to first contact is the single highest-leverage variable in inbound sales, so we automate that first and measure it. Then we build sequences that are personalised from real enrichment data rather than mail-merged first names, and we stop them the instant a human conversation starts.

Instant lead capture and enrichment from web forms, calls, chat, and ad platforms
Scoring and routing rules that put the right lead with the right rep immediately
Multi-channel follow-up sequences across email, SMS, and voice
Personalisation drawn from firmographic and behavioural data, not just merge tags
Automatic sequence exit as soon as a human reply or booking is detected
Reactivation campaigns that work dormant lists on a schedule

Deliverables

What ships with the engagement

Lead lifecycle map from first touch through to closed
Configured routing, scoring, and SLA alerting
Written and tested follow-up sequences per lead source
CRM hygiene automations for deduplication and stage enforcement
Reporting on response time, sequence performance, and conversion by source

FAQ